About Us
MarketPrax is led by Daniel Faintuch, a marketing veteran with over 20 years of experience. He began his career at Accenture before earning an MBA from Boston University. Most recently, as employee #1 and VP of Marketing for an Amazon-backed warehouse robotics startup, he spent over seven years building its marketing function from the ground up. Under his leadership, the company earned recognition from Elon Musk and the World Economic Forum while engaging with industry giants like DHL, FedEx, UPS and Walmart. Now, at MarketPrax, he helps companies in Supply Chain, Logistics, Automation and Manufacturing with brand positioning and marketing strategy, making them stand out and become leaders in their category.

SERVICE 1
Brand and Product Positioning
Brand Positioning is the foundation of a company’s competitive edge and the primary driver for growth—without it, you're just playing a numbers game, reaching out to not-so-interested prospects that forget about you before they even have a chance to hang up. Companies with unique positioning gain mindshare and market share, creating a self-propelled engine of growth that brings committed clients, who wouldn’t consider anyone else. MarketPrax guides companies through this process helping them identify, test, refine and implement a successful brand and product positioning that drives interest and sales for years to come.


SERVICE 2
Marketing Strategy Audit
When sales stall, the real issue usually starts much earlier. Most challenges can be eased or solved with stronger marketing that creates clarity, credibility, and interest before a salesperson ever speaks to a prospect. A Marketing Strategy Audit uncovers what is blocking growth and shows where better marketing can lift sales.
We work alongside your sales team, not against them. They bring deep market knowledge. We support them by sharpening the story, improving how prospects see you, and removing friction from the buying path.
Sometimes even a brief engagement gives teams the clarity they need to spark real momentum and turn prospecting efforts into consistent wins.
SERVICE 3
Strategy Coaching
Our Strategy Coaching works with your team on a one-time or weekly basis to define, refine, and oversee a marketing approach that supports sales and drives growth. You get senior-level guidance to clarify positioning, sharpen messaging, map the buyer journey, build a practical content and outreach plan, and align marketing activity with real sales needs. Some companies use a single session to reset their direction. Others choose a weekly rhythm to review progress, adjust priorities, and keep the team moving with focus and consistency. This steady strategic support helps your marketing become clearer, stronger, and more effective at generating qualified interest for the business.



