
About Us
MarketPrax is led by Daniel Faintuch, a marketing veteran with over 20 years of experience. He began his career at Accenture before earning an MBA from Boston University. Most recently, as employee #1 and VP of Marketing for an Amazon-backed warehouse robotics startup, he spent over seven years building its marketing function from the ground up. Under his leadership, the company earned recognition from Elon Musk and the World Economic Forum while engaging with industry giants like DHL, FedEx, UPS and Walmart. Now, at MarketPrax, he helps companies in Supply Chain, Logistics, Automation and Manufacturing with brand positioning and marketing strategy, making them stand out and become leaders in their category.

SERVICE 1
Brand Positioning
Brand positioning is the foundation of a company’s competitive edge and the primary driver for growth—without it, you're just playing a numbers game, reaching out to not-so-interested prospects that forget about you before they even have a chance to hang up. Companies with bold branding and unique positioning gain mindshare and market share, creating a self-propelled engine of growth that brings committed clients, who wouldn’t consider anyone else. MarketPrax guides companies through this process helping them identify, test, refine and implement a successful brand and marketing positioning.


SERVICE 2
Marketing Strategy Roadmap
While every company prioritizes sales, a strategic marketing approach is often underestimated. Yet, a well-defined marketing strategy, broken down into actionable steps, is the most powerful way to communicate your company's value, driving growth and boosting profitability. MarketPrax delivers practical Marketing Strategy Roadmaps, seamlessly integrating them into your existing project management software. This results in a step-by-step process to achieve marketing excellence and help you reach your goals faster and with less effort.
SERVICE 3
Fractional VP of Marketing
Our Founder, Daniel Faintuch, is also available to join companies as a Fractional VP of Marketing. This means gaining a seasoned expert and strategic leader that can help design, evaluate and implement successful marketing strategies—without the cost of a full-time executive. A VP of Marketing does more than suggest ideas; they create a clear action plan, focus on the right priorities, and ensure every marketing effort delivers real impact. With our expertise, you’ll generate more leads, improve sales, and achieve a rock-solid competitive edge.
